Topic: Building a Buzz Through PR
This training aims to delve into the fundamentals of understanding what PR is, why it's essential to your business, and how strategic PR can be both easy to implement and cost-effective!
About Tehzeeb Ahmed:
Tehzeeb Ahmed is a knowledge seeker, storyteller, proud entrepreneur and communications specialist with over 15 years of experience across 3 continents in the advertising and branding industry.
For the past 11 years she has been the Managing Partner of BUZZY BEE, a PR and Communications agency dedicated to servicing an ever growing number of lifestyle brands, entertainment figures, SME’s and cause driven businesses across the Middle East and beyond.
Tehzeeb genuinely believes that every relevant story needs to be told, and that PR is a remarkable medium to help get those stories out into the world.
In the last few years she has accompanied a wave of journalists to Europe for IIFA awards (Bollywood’s version of the Oscars), worked with legends such as cricket icon Sachin Tendulkar, music maestro AR Rahman, fashion royalty Sabyasachi Mukherjee, the Persian pink Panther Maz Jobrani, celebrity parenting expert Dr. Shefali Tsabary and Mindvalley founder Vishen Lakhiani.
She has told the story of the first Pakistani woman to train with the Shaolin monks and helped capture the hearts and sentiments of female leaders in the region through her work with E7, Daughters of the Emirates Young Womens leadership program.
Her driving force is to be radically generous in every form of her being, albeit through knowledge sharing, mentoring or supporting a number of philanthropic initiatives around the globe.